Rocket Spanish - Educational Design For Today's Spanish Learners

One thing is certain. The team that developed Rocket Spanish planned their Spanish learning program around the idea of educational design rather than technical design.

What is educational design? Does it give today's Spanish students a head start over other programs? Here's an in-depth look at why Rocket Spanish is succeeding with this interesting concept.

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Educational Design Rather Than Technical Design

In a 2007 white paper available on the Rocket Languages site, the company that created the Rocket Spanish program, and several others, presents a definitive thesis for their embracing of educational design. Educational design is the idea that a learning program should be focused on sound teaching principles. Basically, the goal is to reach as many students as possible using a variety of learning tools. Rocket Spanish, for example, includes a variety of interactive components that help students to learn by seeing, hearing, speaking, and moving through virtual environments. In this way, all of the senses are engaged, which improves learning. What the company believes is a core issue, though, is that it has not merely used technology for the sake of having this tool. Rather, it focuses on how the technology will be best used to engage the senses, and improve student progress.

Current Technology to Meet Current Student's Needs

The Rocket Spanish program was designed to connect the most up to date technology with online learners. In order to do this, the company took a long view backward to study how learning took place before the Internet was available, when computers first hit the scene, and thought about how computer use evolved to what is now the norm. They realized that students perform many online functions; they surf the Internet, they network with others, they blog, they study podcasts, and they play games. With so many ways to use the online environment, it became evident that there were many opportunities to use the wide variety of interactions available to create Rocket Spanish. And so, today, the Spanish learning program is rich with interactive materials that reflect the way people use their computers today. Students learn because the program encourages it.

Easy Access for Easy Learning

All of the educational design used for the program would have been lost if there had not been an active technology department making certain that the program was easily available. It is possible to try out the product for free, in a short 6-day email version. It is also possible to buy CDs, and other program related products. You can find links to Rocket Spanish all over the Internet, so it is easy to find.

The company studied Internet inquiries to determine where to market their product. They also considered where people were most likely to be able to afford to pay for their product, and they studied where credit card use was the highest. Their success is highest in the United States, with 65% of sales recorded there.

Their students range widely in age from school age to retired. The company has experienced growth even during the current economic downturn. Their students have voted with their fingers, and have downloaded the Rocket Spanish program to success.

Rocket Spanish - Educational Design For Today's Spanish Learners

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